17 Mar We’re 10 years old in April!

Tuesday, 17 March 2015


We’ve seen many changes over these 10 years, including a move seven years ago. We’ve always been thrilled with our current location, with its ample free parking and fantastic neighbours.

Recently we did some renovations to address comments and requests from customers. They liked the size of the store and the amount of stock we can provide, but they (and we) wanted a more intimate setting. One of the things we did was change the lighting to be more welcoming and calming. You can read more of our renovation story in this earlier post.

Our industry has grown and changed a lot over these 10 years, with innovations in technology, research and development by our manufacturers. When we started, a molded cup bra never went above a D cup; now we can get up to an H cup. Even seamless, non-molded bras now go up to a well-fitting G cup. You can even get a really good fitting G or H cup in a strapless bra. It’s tremendous how far they’ve come.

As the industry has changed in what it offers, we’ve expanded our inventory as well. We wanted to get our feet firmly planted before expanding into swimwear and hosiery, and especially before starting to help women with prosthetics, from pre-surgery considerations to getting fitted for prostheses.

In talking to clients about what they wanted in bras and hosiery, we brought in great luxurious Italian brands like Trasparenze and the simple elegance of Phillipe Matignon. This range of mid- to high-end products is unique in Barrie.

Quality is important to us; we don’t do anything halfway. As we’ve expanded our product lines, we’ve taken our time to research the products we feel would be good for our clientele. We continue to listen to our customers and bring in products based on their needs.

This commitment to customer service has been recognized by our community as well. We are honoured to be the recipients of the Bell Business Retail Excellence Award from Barrie Chamber of Commerce in 2008, and the Businesswoman of the Year from Barrie Examiner in 2013.

We support our community in numerous ways, by dedicating time to several charities, as well as donating resources for fundraising. Some of these are listed on our Community page, and others we’ve written about on the blog, like the Barrie Toy Tea, 100 Who Care, and < a href=”/winter-2014-palliative-care-conference/” target=”_blank”>the NSMHPCM Palliative Care Conference.

Our caring staff has grown with us – always eager to learn about new products and finding the perfect fit for you.

Thank you for joining us for this trip down memory lane, and thank you for your continued support. We look forward to the next 10 years with you!

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