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Brabary is a specialty bra fitting store, that caters to women of all shapes and sizes. The Fitting Specialists at Brabary want to give women a sense of empowerment and make them feel fabulous in their own skin. Brabary features a selection of specialty bras, panties, swimwear, sleepwear, hosiery, breast forms and men’s underwear. Brabary now has two locations, the south end of Barrie, and downtown Collingwood. The goal at Brabary is to ensure you select the right lingerie for your comfort and purpose.

“I found the experience of shopping in a boutique specializing in plus sizing and selection was amazing! The personal care, attention to detail and expert bra fitting made all the difference in my lingerie and the way my clothes fit.”

Brabary Shop


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Jane DeCola, the owner of Brabary, was born and raised in Barrie. Since 1994 Jane found herself having to travel to Toronto when she discovered that a proper fitting bra CAN be comfortable, and a custom bra fitting would accommodate this.

Jane’s dream has been to make a bra boutique accessible right here in Barrie and in 2005 Brabary was opened to help you select the right lingerie. In 2016, Jane realized that Collingwood was in need of a bra boutique, and decided to open Brabary’s second location on the main street.

Jane and her experienced staff offer specialized bra fittings up to cup size J, lingerie, sleepwear, hosiery, swimwear and bathing suit accessories, shapewear, SAXX and 2UNDR men’s underwear and much more.

Jane is honoured to be selected as the 2013 Business Woman of the Year.  She was an honoured recipient of The Retail Business of Excellence Award in 2008, Sponsored by Bell Canada and the Greater Barrie Chamber of Commerce.


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All of the associates at Brabary are certified Fitting Specialists. They will ensure that you find the proper fit in various garments such as your everyday bra, sports bras, strapless bras, breast forms (partial and full), and swimwear. They will educate you on how a bra should properly fit, how your new garments should be cared for, as well as answer any questions you may have.

We take pride in our Fitting Specialists, as they are extremely knowledgeable in the brands and garments we carry. They are here to make you feel comfortable while in the fitting room, and your absolute best each day here after.


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Brabary is committed to promoting a sense of “I’m worth it” to women of all ages by providing excellent service and quality products.

We are a team of women working together with a common goal. We are able to pass the baton on to someone else and know we are striving for the same thing. We are happy, strong, and gracious of each other. We are truly leaders in our field. Professionals. We are united. We are not alone. We deserve to win. We give women a sense of Empowerment. Confidence. We will share how your foundation can lead you to new heights. We are here for our customers. We are here for the long-term – building relationships. Our customer has needs – so do their mothers, so will their daughters. When we lose sight of our goal, we let others down. Remember our strengths. We are worth it.