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Jane DeCola, the owner of Brabary, was born and raised in Barrie. Since 1994 Jane found herself having to travel to Toronto when she discovered that a proper fitting bra CAN be comfortable, and a custom bra fitting would accommodate this.

“I found the experience of shopping in a boutique specializing in plus sizing and selection was amazing! The personal care, attention to detail and expert bra fitting made all the difference in my lingerie and the way my clothes fit.”

Brabary Shop

Jane’s dream has been to make a bra boutique accessible right here in Barrie and in 2005 Brabary was opened to help you select the right lingerie. Jane and her experienced staff offer specialized bra fittings up to cup size J, lingerie, sleepwear, hosiery, SAXX and 2UNDR men’s underwear, swimwear and bathing suit accessories, shapewear and much more.

Jane is honoured to be selected as the 2013 Business Woman of the Year.  She was an honoured recipient of The Retail Business of Excellence Award in 2008, Sponsored by Bell Canada and the Greater Barrie Chamber of Commerce


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Brabary is committed to promoting a sense of “I’m worth it” to women of all ages by providing excellent service and quality products.

We are a team of women working together with a common goal. We are able to pass the baton on to someone else and know we are striving for the same thing. We are happy, strong, and gracious of each other. We are truly leaders in our field. Professionals. We are united. We are not alone. We deserve to win. We give women a sense of Empowerment. Confidence. We will share how your foundation can lead you to new heights. We are here for our customers. We are here for the long-term – building relationships. Our customer has needs – so do their mothers, so will their daughters. When we lose sight of our goal, we let others down. Remember our strengths. We are worth it.